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PRIMEVEST
believes it's important for investors to understand the risks of
investing in volatile markets.
High volumes of trading at the market opening or during the day
may cause trade execution delays or executions at prices significantly
away from the price quoted or displayed at the time you enter your
order. Therefore, it's important to know there's no guaranty that
your orders will be executed at the prices displayed on this web
site - whether the displayed quotes are "real-time" or
delayed. In a fast moving market, stock prices may change rapidly.
If there's a large volume of shares being traded in a particular
stock, particularly thinly traded stocks, there may be a delay in
executing your order. From the time you obtain a quote and place
your order until the time your order is executed, the price may
change considerably.
Investors should devise trading strategies for such periods of
high volume, that include an understanding of the difference between
market and limit orders and the benefits and risks of each. Investors
should also understand the special risks of investing in "fast
markets," initial public offerings ("IPOs") and volatile
Internet stocks." Customers should also plan for the possibility
of system delays and outages that can occur during periods of high
volume.
Placing an order to buy or sell a stock at the current price is
known as a market order. When you place a market order (except in
the last few minutes of the trading day), you can usually be assured
that it'll be executed. But you're not guaranteed a specific execution
price. The execution may be at a price significantly different from
the current quoted price of that security. In order to handle pricing
uncertainties, you may want to place what is known as a limit order.
A limit order lets you specify the highest price at which you're
willing to buy, or the lowest price at which you're willing to sell.
However, if you're placing an order to buy a stock and the price
moves up, your order won't be executed. Likewise, if you're placing
an order to sell and the price moves down, your order won't be executed.
The advantage of a limit order is that you'll be protected from
having to pay more than the price you specify for a buy order, or
receiving less than the amount you specify for a sell order. The
downside is that if the market moves in the wrong direction, your
order won't be executed, and you won't own the stock you wanted
to buy.
A fast market is characterized by heavy trading and highly volatile
prices. Orders are submitted to market makers and specialists at
a rapid pace, resulting in backlogs and an imbalance of trade orders
- for example, too many buy orders and not enough sell orders. With
a backlog of orders in a fast market, a real time quote may not
reflect the state of the market at the time your order is actually
executed by the market maker or specialist.
Fast markets can result in significant delays for various reasons.
For example, market makers may execute orders manually or reduce
size guarantees. This means that when you place a market order,
your order is executed on a first-come, first-served basis. If there
are orders ahead of yours, those orders will be executed first.
Execution of orders ahead of yours can significantly affect the
execution price for your order. If you submit a market order, you
can't change or cancel your order once it's begun trading.
Large orders can present problems in fast markets because they
are often filled in smaller blocks. Once the order is received,
it's executed at the best prices available, depending on how many
shares are offered at each price. Fast markets can cause the market
maker to reduce the size of guarantees. This could result in a large
order being filled in unexpected smaller blocks and at significantly
different prices.
Many kinds of events can trigger a fast market - for example:
- Highly anticipated initial public offerings ("IPOs")
- mportant company news
- A favorable or unfavorable analyst recommendation.
- National or world financial news or events.
Fast market conditions can affect your trades regardless of whether
they're placed with a broker or over the Internet.
Fast markets present the risk that investors will receive execution
prices substantially away from the market price at the time they
place their orders. This risk may be significantly reduced by placing
a limit order.
Because fast markets can cause significant delays in the execution
of a trade, investors may be tempted to cancel and resubmit an order.
Investors should consider that in a fast market, there may be a
delay in the time it takes to report an execution. By canceling
and resubmitting an order in a fast market, investors run the risk
of entering duplicate orders.
Investors may suffer market losses during fast markets when system
problems result in inability to place buy or sell orders. During
fast markets, investors may experience delays in accessing their
on-line trading site due to high Internet traffic. They may also
experience delays in reaching their broker or trading representative
by telephone. It's possible that investors may suffer losses due
to these delays. Investors should consider maintaining accounts
with other brokerage firms to serve as back up during such periods
of delay.
Another risk of trading in fast markets is the risk that investors
inadvertently engage in free-riding. Free-riding is when you buy
a security low and sell it high, but use the proceeds of the sale
to pay for the original purchase. Free-riding violates Federal Reserve
Board Regulation T, which covers the extension of credit by broker-dealers
to their customers. The penalty requires the broker-dealer to restrict
the customer's account for 90 days - meaning all transactions must
be paid for in advance.
To avoid free-riding, the funds for the original purchase of the
security must come from some other source.
Another activity related to fast moving markets is day trading.
This is the practice of buying and selling a security on the same
day. There's no prohibition against day trading, as long as it doesn't
result in free-riding.
PRIMEVEST
makes every effort to minimize system delays during fast markets.
We may respond to these possible delays in several ways. For example:
- We may temporarily halt on-line trading of certain volatile
stocks, requiring customers to purchase these securities through
a trading representative via the telephone. This would allow our
trading representatives, when contacted, to explain the difference
between market and limit orders and the benefits and risks of
each. And they may encourage customers whose primary goal is to
achieve a target price and protect against sudden price moves,
and who understand that there is a possibility that the order
will not be executed, to enter limit orders.
- We might not accept market orders for certain volatile stocks,
requiring customers who wish to buy these stocks to enter limit
orders specifying the highest price they would pay for these issues.
- We might not accept any orders for certain volatile stocks.
- We might raise margin requirements for certain volatile stocks.
- We might raise the amount of equity that must be maintained
in margin accounts (maintenance margin) for long positions in
certain volatile stocks to as high as 100%. The rationale for
raising maintenance margin is to help ensure that the equity in
a customer's margin account is sufficient to cover large changes
in the price of a stock. Increasing maintenance margin requirements
protects both the firm and its customers by ensuring that customers
have more equity in their margin accounts as protection in case
of a large change in the value of a stock. This reduces the likelihood
that the firm will have to liquidate assets in the customer's
account to meet a margin call.
- We might prohibit the use of margin to purchase certain stocks.
- We might designate certain stocks as "cash on hand,"
requiring customers to have 100% of the purchase price of the
stock in the account before the transaction can be executed.
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